Chapter 14

How to Know If AI Makes Sense for Your Business

Illustration for How to Know If AI Makes Sense for Your Business

One of the most important things to say clearly β€” and early β€” is this:

Not every business needs AI right now.

And that's perfectly fine.

AI is a tool, not a requirement. Choosing to explore it should be a thoughtful decision, not a reaction to pressure or fear of being left behind.

Knowing whether AI makes sense for your business starts with honesty, not technology.

Start with the Right Questions

Rather than asking whether your business is "ready for AI," it's more helpful to ask questions rooted in daily reality:

Where do we lose the most time each week? Which tasks feel repetitive or mentally draining? Where do mistakes tend to happen? Which processes rely heavily on specific individuals? Where do customers experience delays or confusion?

If clear answers come to mind, AI may be worth exploring.

If not, that's useful information too.

AI Helps Where There Is Repetition or Volume

AI tends to deliver the most value in areas where: similar tasks happen repeatedly, information must be checked or validated, decisions follow known rules or patterns, and people are overloaded with routine work.

If most of your work is highly creative, relationship-driven, or unique every time, AI may play a smaller role β€” and that's not a weakness.

AI is meant to support the business, not redefine it.

Readiness Has Nothing to Do with Size

A common misconception is that AI is only useful once a business reaches a certain size.

In reality, readiness has far more to do with clarity than scale.

A small business with: reasonably clear workflows, a willingness to document basic rules, and openness to small improvements β€” may benefit far more than a larger organization operating in constant confusion.

Culture Matters More Than Capability

How your team perceives AI will have more impact than which technology you choose.

If AI is framed as: support, assistance, and relief β€” people are far more likely to engage with it.

If it's framed as: monitoring, replacement, or control β€” resistance is inevitable.

Clear communication sets the tone.

It's Okay to Wait

Choosing not to adopt AI immediately does not mean falling behind.

In many cases, waiting allows: better understanding of real needs, clearer priorities, lower risk, and better outcomes later.

AI will still be available when you're ready β€” and likely more capable, more affordable, and easier to use.

A Low-Risk Way to Explore

If curiosity exists but certainty does not, the safest approach is to treat AI as an experiment.

Start with: one small use case, a clear purpose, limited scope, and defined expectations.

Observe the results, then decide what comes next.

This keeps control firmly in your hands.